Project Overview – White Brick Constructions
White Brick Constructions, a forward-thinking realty company, partnered with us to streamline and future-proof their client engagement and sales pipeline. Our team developed a custom Augmented Reality–Virtual Reality (AR-VR) software along with a tailored Customer Relationship Management (CRM) system to elevate both buyer experience and backend efficiency. The AR-VR platform allowed potential buyers to virtually walk through properties with stunning realism, drastically reducing time and cost associated with physical visits, while the CRM enabled White Brick to manage leads, follow-ups, and sales data in one unified platform.
Challenges Faced & Solutions
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Client Engagement & Property Showcase
Challenge: White Brick needed a way to showcase under-construction or distant properties to clients.
Solution: We built immersive VR walkthroughs and AR overlays that allowed clients to explore properties in 3D from their devices. -
Client Data Management
Challenge: Their sales and client management process was fragmented across multiple spreadsheets and basic tools.
Solution: A centralized CRM integrated with automated lead capturing, follow-up notifications, and analytics dashboards for decision-making. -
Scalability Concerns
Challenge: Rapidly growing client base was becoming difficult to handle manually.
Solution: Our modular CRM scaled alongside their business growth and integrated seamlessly with other platforms like email marketing and WhatsApp communication.
Final Outcome
With our AR-VR and CRM integration, White Brick Constructions saw a 40% increase in qualified client conversions and a reduction in property site visits by 60%, saving significant time and operational cost. The new systems enhanced both visual storytelling and client relationship efficiency, positioning White Brick as a tech-enabled leader in the real estate space.