Project Overview – Lengdon Industries (Assam)
Lengdon Industries, a premium tea producer based in Assam, partnered with us to refine their business processes and explore international expansion opportunities. As part of this collaboration, we provided business consultancy services and developed a tailored Customer Relationship Management (CRM) system designed for their unique needs in the agro-export sector.
Our goal was to streamline client handling, optimize sales communication, and support their move into global markets. The CRM enabled them to track international inquiries, manage shipments, and maintain strong relations with both wholesale buyers and distributors.
Challenges Faced & Solutions
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Fragmented Sales Process
Challenge: Lengdon lacked a unified platform to handle both domestic and international sales pipelines.
Solution: We built a custom CRM to manage leads, orders, and communications across time zones with automation and tracking. -
Lack of Export Strategy Clarity
Challenge: While they had demand, they lacked a structured export model to scale globally.
Solution: Through consultancy, we provided market entry strategy, brand positioning for the international market, and packaging adjustments aligned with global norms. -
Data & Communication Gap
Challenge: Inconsistent client communication led to lost follow-ups and delayed orders.
Solution: The CRM integrated with email, WhatsApp, and logistics tracking—improving client confidence and efficiency.
Final Outcome
Within months of implementation, Lengdon Industries successfully launched operations in international markets, secured long-term wholesale contracts, and increased global inquiries by over 50%. Their new CRM-powered pipeline gave them visibility, speed, and control—allowing their Assam-grown tea to reach shelves across the world.