Project Overview
Kitco Sports, an emerging Indian sports and lifestyle apparel brand, partnered with Finixia Dedecons to strengthen its market presence in Tezpur and the broader Northeast India region. Our mission was to assist Kitco in building localized brand recognition, driving retail footfall, and increasing product visibility across both online and offline channels. We provided a mix of strategic digital support, branding consultation, and performance marketing tailored to the regional landscape.
Challenges Faced and How They Were Solved
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Low Regional Brand Awareness
Challenge: Despite strong products, Kitco Sports lacked brand visibility in key Northeast markets.
Solution: We launched a localized marketing campaign combining social media, influencer outreach, and hyperlocal ads to capture attention and build regional identity. -
Limited Digital Engagement
Challenge: The brand’s online platforms were underutilized, leading to poor customer engagement.
Solution: We optimized their digital presence through improved UI/UX on their e-commerce channels, targeted Instagram and Facebook promotions, and content marketing focused on sports, fitness, and lifestyle. -
Retail Penetration in Tezpur
Challenge: Gaining a foothold in retail outlets in Tezpur required local market insights and trust.
Solution: We facilitated partnerships with local distributors and retailers, using market data and visuals to demonstrate customer demand and product appeal.
Final Outcome
Through a focused strategy and hands-on execution, Kitco Sports saw a marked increase in brand recognition across Tezpur and nearby regions. Digital engagement rates grew by over 200%, and new retail tie-ups led to a significant boost in offline sales. Today, Kitco stands as a growing name in Northeast India’s sportswear market — a reflection of our shared commitment to regional brand growth, consumer insight, and digital scalability.