Dropcultre – Gen Z Fashion Brand

About this project

• Dropcultre is a cutting-edge fashion brand rooted in Gen Z and street culture. Finixia Dedecons partnered with Dropcultre to build their digital identity from the ground up. We developed a highly responsive and visually stunning Shopify store tailored to highlight oversized cotton T-shirts with bold, edgy designs. Alongside the e-commerce development, we executed a complete digital marketing strategy—covering influencer collaborations, Instagram ad campaigns, and brand storytelling.

Our team produced monthly deliverables including 12+ custom-designed graphics, 3 engaging reels, and 20+ interactive story creatives to maintain consistent engagement across platforms. Additionally, we handled logistics management, website maintenance, and product design services. The result? A powerful, relatable brand presence that resonates with India’s youth, hip-hop, and streetwear communities.