Adidas India – Interactive Sports Campaign Web App

About this project

• For a special campaign by Adidas India aimed at promoting youth participation in local sports events, Finixia Dedecons developed an interactive web application. The platform allowed users to register for events, participate in challenges, upload performance videos, and win Adidas merchandise.

Built with a focus on user experience and performance, the application supported thousands of concurrent users during peak campaign times. It featured live leaderboards, integrated social sharing, and a seamless mobile-first design. We also implemented backend analytics to help Adidas track engagement and optimize future campaigns. This collaboration reflected our ability to create high-impact, branded experiences at scale.